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Business communication : polishing your professional presence / Barbara Shwom, Lisa Gueldenzoph Snyder.

Book Book


Location: Fennell STACKS HF5718.S59 2017
Barcode: 30731101207763
Status: Available

Record details

  • ISBN: 9780133427660
  • ISBN: 0133427668
  • Physical Description: xxiv, 502 pages : illustrations, charts ; 28 cm
  • Edition: Canadian edition.
  • Publisher: Toronto : Pearson Canada Inc., 2017

Content descriptions

General Note:
Includes glossary.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Part 1. Establishing Context and Basics. Becoming a Successful Business Communicator -- Managing the Communication Process: Analyzing, Composing, Evaluating.
Part 2. Working with Others. Who Am I? Understanding and Adapting Interpersonal Communication Styles -- Who Are You? Understanding Intercultural Communication and Workplace Diversity -- What Are the Tools and What Are the Rules? Communication Technologies in the Workplace -- How Can We Be Better, Together? Collaboration and Productivity.
Part 3. Delivering Effective Messages. Communicating Routine Messages and Building Goodwill -- Communicating Persuasive Messages -- Communicating Bad News Messages.
Part 4. Researching, Proposing, Reporting, and Presenting. Finding and Evaluating Business information -- Preparing Business Reports and Proposals -- Preparing and Delivering Business Presentations.
Appendices. Communicating Your Professional Brand: Social Media, Resumes, Cover Letters, and Interviews -- Questions to Ask about Key Communications Technologies -- Formats for Business Documents -- Documentation and Reference Styles.
Summary, etc.:
"The purpose of Business Communication: Polishing Your Professional Presence is to prepare students for workforce communication challenges by teaching them: 1) how to communicate with others (interpersonally, interculturally, and globally); 2) how, and when, to best use new technologies; and 3) how to be more strategic toward the achievement of business goals. The fundamental message of the book is as follows: "Your career success--and sometimes even the success of your company--depends on your ability to be professional, adaptable, and strategic about your communication choices."
Subject: Business communication.
Business communication > Textbooks.
Business communication > Handbooks, manuals, etc.
Business communication > Canada.
Business communication > Canada > Textbooks.
Business writing.
Business writing > Textbooks.
Business writing > Handbooks, manuals, etc.
Business writing > Canada > Textbooks.
Search Results Showing Item 4 of 7