"Despite its name, soft skills are increasingly becoming the hard skills of today's professional world. It is not enough to be highly trained in technical skills without understanding and developing the softer, interpersonal, and relationship-building skills that are critical for professional growth. While technical, "harder" skills may present opportunities for you, it is your soft skills that will maintain those opportunities and provide avenues for new opportunities to present themselves. Your ability to identify and master these soft skills, ranging from critical thinking, dressing for success, networking and personal branding, are critical for achieving professional success."--Page [4] of cover.