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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

Kotler, Philip, (author.).
Book Book

Copies

Location: Fennell STACKS TX911.3.M3 .K68 2017
Barcode: 30731101221871
Status: Available

Record details

  • ISBN: 9780134151922
  • ISBN: 0134151925
  • Physical Description: xxii, 658 pages : illustraions (chiefly color) ; 29 cm
  • Edition: Seventh edition.
  • Publisher: Boston : Pearson, [2017]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Part I. Understanding the Hospitality and Tourism Marketing Process : -- 1. Introduction: Marketing for Hospitality and Tourism -- 2. Service Characteristics of Hospitality and Tourism Marketing -- 3. The Role of Marketing in Strategic Planning -- Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies : -- 4. The Marketing Environment -- 5. Managing Customer Information to Gain Customers Insights -- 6. Consumer Markets and Consumer Buying Behavior -- 7. Organizational Buyer Behavior of Group Market -- 8. Customer Driven Marketing Strategy: Creating Value for Target Customers -- Part III. Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- 9. Designing and Managing Products and Brands: Building Customer Value -- 10. Internal Marketing -- 11. Pricing: Understanding and Capturing Customer Value -- 12. Marketing Channels: Delivering Customer Value -- 13. Engaging Customers and Communicating Customer Value -- 14. Public Relations and Sales Promotion -- 15. Professional Sales -- 16. Direct, Online, Social Media and Mobile -- Part IV. Managing Hospitality and Tourism Marketing : -- 17. Destination Marketing -- 18. Next Year's Marketing Plan.
Summary, etc.:
"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher's website.
Subject: Hospitality industry > Marketing.
Tourism > Marketing.
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020 . ‡a9780134151922 ‡q(hardcover ; ‡qalk. paper)
020 . ‡a0134151925 ‡q(hardcover ; ‡qalk. paper)
0291 . ‡aAU@ ‡b000056911622
0291 . ‡aNLGGC ‡b402413768
035 . ‡a(OCoLC)933386186 ‡z(OCoLC)927380979 ‡z(OCoLC)936004362 ‡z(OCoLC)961875729
042 . ‡apcc
05000. ‡aTX911.3.M3 ‡b.K68 2017
08200. ‡a338.4/791 ‡223
049 . ‡aM7OA
1001 . ‡aKotler, Philip, ‡eauthor.
24510. ‡aMarketing for hospitality and tourism / ‡cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
250 . ‡aSeventh edition.
264 1. ‡aBoston : ‡bPearson, ‡c[2017]
300 . ‡axxii, 658 pages : ‡billustraions (chiefly color) ; ‡c29 cm
336 . ‡atext ‡btxt ‡2rdacontent
336 . ‡astill image ‡bsti ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
50500. ‡gPart I. ‡tUnderstanding the Hospitality and Tourism Marketing Process : -- ‡g1. ‡tIntroduction: Marketing for Hospitality and Tourism -- ‡g2. ‡tService Characteristics of Hospitality and Tourism Marketing -- ‡g3. ‡tThe Role of Marketing in Strategic Planning -- ‡gPart II. ‡tDeveloping Hospitality and Tourism Marketing Opportunities and Strategies : -- ‡g4. ‡tThe Marketing Environment -- ‡g5. ‡tManaging Customer Information to Gain Customers Insights -- ‡g6. ‡tConsumer Markets and Consumer Buying Behavior -- ‡g7. ‡tOrganizational Buyer Behavior of Group Market -- ‡g8. ‡tCustomer Driven Marketing Strategy: Creating Value for Target Customers -- ‡gPart III. ‡tDeveloping the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- ‡g9. ‡tDesigning and Managing Products and Brands: Building Customer Value -- ‡g10. ‡tInternal Marketing -- ‡g11. ‡tPricing: Understanding and Capturing Customer Value -- ‡g12. ‡tMarketing Channels: Delivering Customer Value -- ‡g13. ‡tEngaging Customers and Communicating Customer Value -- ‡g14. ‡tPublic Relations and Sales Promotion -- ‡g15. ‡tProfessional Sales -- ‡g16. ‡tDirect, Online, Social Media and Mobile -- ‡gPart IV. ‡tManaging Hospitality and Tourism Marketing : -- ‡g17. ‡tDestination Marketing -- ‡g18. ‡tNext Year's Marketing Plan.
520 . ‡a"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher's website.
650 0. ‡aHospitality industry ‡xMarketing.
650 0. ‡aTourism ‡xMarketing.
994 . ‡aC0 ‡bM7O
995 . ‡aMT received from Amazon, May 2019, $221.34.
905 . ‡u000774302
901 . ‡aocn933386186 ‡bOCoLC ‡c64851 ‡tbiblio ‡soclc
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