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Contagious : how to build word of mouth in the digital age / Jonah Berger.

Berger, Jonah, (author.).
Book Book


Location: Fennell STACKS HF5415.153 .B463 2014
Barcode: 30731101216426
Status: Available

Record details

  • ISBN: 9781471111709
  • ISBN: 1471111709
  • Physical Description: vii, 244 pages ; 20 cm
  • Publisher: London : Simon & Schuster, 2014.

Content descriptions

General Note:
Originally published: 2013.
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Summary, etc.:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Subject: Word-of-mouth advertising.
Viral marketing.
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