Secret 1. Accepting all ideas -- Secret 2. Deferring judgment -- Secret 3. Sharing focus & accepting all styles -- Secret 4. Declarations -- Secret 5. Create a statusless environment -- Secret 6. Create a reward system that recognizes innovation & creative risk-tasking -- Secret 7. Yes, first! -- Secret 8. Perceiving change as fuel -- Practical applications: what you can do tomorrow -- Our creative funnel process -- The Brave New Workshop, yesterday & today -- Thanks for listining.

Based on a formula used for more than 45 years to help write outlandish satirical comedy at Minneapolis' Brave New Workshop, this book uses client case studies, individual testimonials and a lighthearted writing style to describe eight principles that guide companies, leaders and individuals to generate more and better ideas.