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Business communication essentials / Courtland L. Bovée, John V. Thill, Jean A. Scribner.

Bovée, Courtland L. (Author). Thill, John V. (Added Author). Scribner, Jean A. (Added Author).
Book Book


Location: Fennell STACKS HF5718 B93 2013
Barcode: 30731101214678
Status: Available

Record details

  • ISBN: 9780132378369
  • ISBN: 0132378361
  • Physical Description: xvi, 440 pages : illustrations ; 28 cm
  • Edition: 3rd Canadian ed.
  • Publisher: Toronto : Pearson, 2013.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Part One : Business communication foundations. Understanding business communication in today's workplace -- Mastering team skills and interpersonal communication. Part Two : The three-step writing process. Planning business messages -- Writing business messages -- Completing business messages. Part Three : Brief business messages. Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages. Part Four : Longer business messages. Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations. Part Five : Employment messages and job interviews. Building careers and writing resumes -- Applying and interviewing for employment.
Subject: Business communication.
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